Internet Marketing
At its most basic level, internet marketing is the promotion of products and services over the internet. At the same time, it's much more than that. Since you're unlikely to ever meet your online customers, your marketing has to do more than just promote your products or services.
Your internet marketing must:
- Make sure your site is found by your customers
- Establish you as an expert, trustworthy supplier
- Convince your customers to buy your products and services
So it's more than just marketing. Instead it covers web design and development, advertising, sales and even aspects of customer relationship management. Our experienced internet marketers can help you achieve the best possible results using a number of tried and tested methods.
Website search engine optimisation
Search engine optimisation (or SEO) is at the heart of every internet marketing strategy. Optimising your website ensures that your site is indexed by Google and the other search engines and ranks highly in customer search results. Done well, SEO will bring large numbers of interested visitors to your site.
Pay Per Click Management
A pay per click advertising campaign is a good way to kick-start a new ecommerce site, introduce a product or market special offers. The most successful campaigns blend valuable keywords, a compelling advertising message and carefully timed and targeted ad placements with ongoing analysis.
Google Adwords Professional
Advertising on the internet - with its myriad of options - can be a minefield. Which keywords should you target? When is the best time to run your ad? How should it look and what should it say? And how do you know it's effective? A certified Google Adwords Professional can answer all these questions for you and help your business achieve the best possible ROI on your advertising budget.
Affiliate Marketing
Most businesses offer their own products and services on their sites. It's only logical. Now imagine you've found a great product that complements yours, that would really benefit your customers. But you don't make it. With affiliate marketing, you can extend your product range beyond your current offerings. You can use it to fill gaps in your product line, or offer your customers a complementary range of products.
Live product feeds - product price comparisons
There's no point in offering great products if your customers can't find them. So just having a website with a store and shopping cart is not really good enough. You need visitors to find your site. And you need to promote your products. At MBM Online, our team can 'feed' your products right into Google Shopping and other comparison sites, making sure your products get the widest possible exposure.
Email Marketing
We all use email to communicate. But have you considered email as a medium to stay in contact with your customers, to tell them about new products and promotions or to spread your marketing message? The advantage of email marketing over traditional forms of promotion is the ease with which you can track the effectiveness of your campaign. Almost as soon as the mails are sent you can see what worked and what didn't, which products arouse customer interest and which leave them cold.