Visitor Tracking
Internet marketing is relatively inexpensive. You can promote your products to a large audience at a fraction of the cost of a traditional (offline) advertising budget and see the results of your campaigns very quickly.
Another advantage of internet marketing is the ease of collecting data. There's no other medium where you can measure the effectiveness of your marketing campaign while its actually running and make modifications to improve your results.
In fact, almost all aspects of your internet marketing campaign can be measured, tested and modified.
At MBM Online, we commonly track:
SEO effectiveness, i.e. how well your site's pages rank in the search engines.
Site traffic, i.e. how many visitors your site attracts, where they come from and which pages are the most popular.
Pay per click campaign effectiveness, i.e. which keywords and adverts do particularly well or what's the best time of day to run your adverts.
Affiliate traffic and sales, i.e. which of your affiliate products generate the most sales from which pages on your site.
The effectiveness of email marketing campaigns, i.e. how many people open the mail, which adverts are clicked and which convert into sales.